By Sarah Vizard

The global campaign, which launches on TV in the UK tonight (18 January), introduces the strapline ‘It’s your holiday, why share it’. It aims to promote the benefits of staying in a holiday rental, rather than a hotel or in someone else’s house.

Created by Saatchi & Saatchi London, the campaign highlights the plight of oversharing by highlighting some of the unpleasant side effects of sharing a holiday with strangers. This includes toenail clippings and dirty bars of soap, as well overcrowded buffets and swimming pools.

Speaking to Marketing Week, HomeAway’s CMO Mariano Dima, says while the ads might be provocative, Read full story ›

Source: Marketing Week