Homebase ads ruled as misleading by ASA following complaint by B&Q
A series of Homebase ads have been banned by the ASA for misleading customers by exaggerating the savings that could be received.
Rival DIY store B&Q made the complaint about the 16 ads, stating the promotions were misleading because they failed to make clear when the higher referenced prices for the kitchens were charged and because different promotions ran consecutively without the normal prices being re-established.
The ASA said: “The 83-day sale period was significantly longer than the 28-day period over which the higher reference price for the kitchen units had been in place, and we therefore considered that during that time, Read full story ›
Source: The Drum
