By Michael Feeley

Homebase and UKTV channel Gold have launched a marketing partnership for the Christmas period.

Gold branded Christmas crackers will be given away in Homebase stores throughout November to customers spending £30 or more. Each cracker promotes Gold’s Christmas programming throughout December and contains a hat, a joke and a scratch card, with 100 Amazon Kindle Fire tablets among the prizes on offer. The partnership is being promoted via POS in all Homebase stores, on its website and in all pre-Christmas communications including DM, e-newsletters and social media channels.

Gold will feature Homebase on-air via a competition slide pointing viewers to enter online. Read full story ›

Source: The Drum