By Ishbel Macleod

Fred, the bowler-hatted mascot of Homepride has been updated for the modern day in a new campaign by recently appointed agency McCann London.

Entitled Fred About the House, the new creative shows the well-known mascot – who has grown since his last TV appearance – helping a busy mum to get her children to eat dinner, before a spot of relaxation.

Helen Warren-Piper, savoury business unit director at Premier Foods commented: “Our job was to retain the loveable nature of this iconic character whilst pulling him into today’s modern world and therefore helping to position Homepride as a brand Read full story ›

Source: The Drum