Honda celebrates International Cat Day with bizarre cat choir spot
By Minda Smiley
While a number of brands have sent out a tweet or two to celebrate International Cat Day, Honda is going all out for the holiday this year with a “catvertising” campaign complete with a short video, GIFs and memes.
Created by RPA, the campaign includes a 30-second video called ‘Meow is the Moment’ that features a number of cats who begin to sing a rendition of The Go-Go’s 1984 hit ‘Head over Heels’ when they lay eyes on the 2016 Honda CR-V.
The social campaign is an extension of Honda’s summer clearance campaign, which is called ‘Now is the Moment,’ Read full story ›
Source: The Drum
