Honda targets multicultural millennials through Snapchat and social media influencers
A new integrated campaign from Honda has been released with the aim of targeting uber-connected multicultural millennials to introduce 2018 Honda Fit.
The campaign features a 30-second Hispanic TV spot titled ‘Secret Life of Fits’ and another titled ‘Fituation’ targeted to African American millennial car buyers.
Honda has also integrated with Snapchat, which will feature comedians and influencers including Nick Cannon, Renny, Lejuan James and Frankie Quiñones.
“Millennials are the most diverse group of buyers out there, and the Honda brand has seen an increase of 12 percentage points in multicultural millennial buyers since 2010. We have created Read full story ›
Source: The Drum
