By Staff Writer

“True content agencies are the most interesting new model where they combine good SEO thinking with content,” said Wolrich, who is serving as Honda’s interim head of marketing in the region. “However I do think they will ultimately get absorbed into more mainstream thinking.”

Advertisers are more open to working with different kinds of ad vendors, having concluded that the traditional approach to marketing – with advertising at the core – is no longer enough; they want a better balance between creativity and strategy.

Finding agencies with that balance is a struggle in a market where vendors are “notoriously bad at differentiating Read full story ›

Source: The Drum