By Minda Smiley

Honda has rolled out a spot for its new Civic Sedan that takes viewers inside the mind of an engineer as he dreams of what his creation will look like when it hits the road.

Called ‘The Dreamer’ and set to Empire of the Sun’s ‘Walking on a Dream,’ the ad – which was created by Honda’s agency of record RPA – features the Civic Sedan as it zips around the engineer’s head on a road resembling a roller coaster.

Ending with the tagline ‘Direct from our imagination. The all-new Civic,’ the playful spot aims to showcase the “new-from-the-ground-up, completely redesigned” elements Read full story ›

Source: The Drum