By Ishbel Macleod

Hootsuite, the social management platform, has announced the roll out of Hootsuite campaigns following the acquisition of Brightkit in July.

Coming as the platform hits 100m users worldwide, the new Hootsuite campaigns product will sit in the enterprise section, and will guide marketers through creating effective social campaigns like contests, user-generated galleries and sweepstakes.

Users will be able to amplify their message and attract new leads, and marketers will be able to launch successful social campaigns from build, management and amplification to measurement.

“We’re seeing explosive growth across all regions,” said Ryan Holmes, CEO of Hootsuite. “Our teams are focused on rolling out Read full story ›

Source: The Drum