Hosta Meltis appoints S3 Advertising to get nutty with Big Four supermarkets
Confectionary manufacturer Hosta Meltis has appointed S3 Advertising as the creative advertising agency for the launch campaign of its new Mr. Tom Peanut Crunch bar.
Targeting the confectionary buyers of the four big supermarkets – Tesco, Morrison, Asda and Sainsbury’s – S3 Advertising has prepared a creative media plan and messaging to help Mr. Tom win a coveted slot on the shelves of the retail giants.
The integrated national advertising campaign will span platforms including 6-sheets, outdoor digital, buses, ad vans, escalator panels, petrol forecourts and pop-up experiential stands. The entire campaign will documented, filmed and sent directly to influential Read full story ›
Source: The Drum
