House of Fraser debuts ‘antidote to the festive fuzzy’ Christmas campaign on Instagram
House of Fraser has taken a new direction from previous years for its Christmas push with a music video-style ad for a campaign that will debut on Instagram.
Described as an ‘antidote to the festive fuzzy’, the high-energy spot is set to the track ‘You Don’t Own Me’ and shows an array of characters dancing to a routine choreographed by the dancer behind Justin Bieber’s latest video and directed by Ace Norton, who’s also worked on music videos for Jennifer Lopez and Scissor Sisters.
House of Fraser’s director of brand and creative, Tony Holdway, explained: ‘This time of year is all about Read full story ›
Source: The Drum
