By Sarah Vizard

The ad, which launches on TV tomorrow (15 November), introduces House of Fraser’s new strapline, “Be you no matter who”. Created by 18 Feet & Rising, the spot takes a documentary-style approach featuring models talking to camera about Christmas gifting.

The TV campaign is supported by social media activity, while the campaign’s “look and feel” will be reflected in-store, in direct marketing and email activity, in print advertising and in the retailer’s own magazine.

Speaking to Marketing Week, House of Fraser’s brand director Tony Holdway says the campaign is the culmination of 18 months work to understand House of Fraser customers and Read full story ›

Source: Marketing Week