House PR justifies offering journalists press passes for promotional editorial on behalf of Mastercard's Brit Awards sponsorship
House PR, the agency at the centre of the Mastercard Brit Awards storm, has defended its policy of offering press passes to journalists in exchange for promotional tweets, saying that the agency’s job was to “pursue all coverage opportunities”.
The agency, which is handling PR activity for Mastercard’s sponsorship of the Brits, came under fire earlier today when it emerged it had offered Telegraph journalist Tim Walker press accreditation for the Brit Awards ceremony in exchange for publishing promotional tweets. Journalists, media commentators and members of the public were gobsmacked at the PR agency’s methods.
In a statement, Ginny Paton, Read full story ›
Source: The Drum
