Houston, we have a problem. 2016 is going to be predictably different to 2015. Maybe.

It’s that time of year again where all good, bad, or indifferent commentators review the year that’s gone and make wild predictions for the year ahead.

Lara O’Reilly, global advertising editor at Business Insider, tweeted earlier this morning ‘is there anything more dull than reviews of the year’.

Jess Davies, once of The Drum – now Digiday editor in the UK – replied ‘predictions of the year’.

Hmm.

Well, I’m afraid this commentator is as boringly predictable as you’d expect.

That said, I do think there’s some worth in pausing for Read full story ›

Source: The Drum