By Natalie Mortimer

Applying design principles to the US healthcare experience could help cut out “frustrating and complicated” consumer pathways according to pharmacy start up PillPack, which is aiming to shakeup the sector to make it “less of an obnoxious experience”.

Founded in 2012 PillPack aims to simplify the pharmacy experience by filling, sorting, and delivering all of a patient’s medications in personalised packets based on when they need to take them. The online pharmacy has already raised $12.8m in funding and founder and CEO TJ Parker is keen to lead the health care sector in embedding design throughout the business system.

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Source: The Drum