By Ronan Shields

Ad avoidance is on the rise, prompting major changes in how brands should engage with mobile audiences in particular, with speakers at today’s Ad:Tech London conference claiming advertisers will have to increase investment in native formats, as well as address their search strategies as a result.

Apple recently issued its iOS9 update with ad blocking software integrated into it, and has led to an upsurge in ad blocking (part of the overall ‘ad avoidance’ trend), according to research released this week, although media-buyers are not necessarily frightened by the trend.

Mobile ad network Buzz City has released the findings of Read full story ›

Source: The Drum