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How Airbnb and Disney are using superfans and content to ensure the future of digital marketing

on Oct 15, 2015 | 0 comments

By Sarah Vizard

Apple's new music service gives it another direction relationship with customers

Keep superfans fans close

Airbnb has come a long way since it was founded in 2008. It now has close to 2 million properties available, with 67,000 of those in the UK. It recently had its biggest night ever when almost 1 million stayed at one of its user-listed sites during the month of August.

One of its biggest challenges is keeping its service personal. Speaking on stage in an interview with Facebook’s Claire Valoti, UK country manager James McClure said Airbnb wants to make sure its 100 millionth customer is as happy as its 10th.

“You have to be there for your Read full story ›

Source: Marketing Week