By Staff Writer

It’s awards night. The work yours is up against has just been announced and yours is miles better. Engagement? Check. Execution? Flawless. ROI? Off the scale. Award? In the bag.

Only the campaign you’ve poured your heart and soul into doesn’t take the prize. Worse still is that it’s gone to a campaign you’ve never even heard of. Sound familiar?

We spoke to a previous winner of The Drum Marketing Awards, Airbnb, about being awarded Meaningful Brand of the Year 2016. What made them stand out and what tips could they offer?

Clarke said: “We involve our community in Read full story ›

Source: The Drum