By John McCarthy

Amazon earlier this week made a significant move into live music experiences, harnessing its platform as a launch point for exclusive and intimate, gigs by female led acts Blondie, Alison Moyet, Texas and Katie Melua.

The online retailer has forged some ties to live events (simply by selling tickets), but this week’s push was seen by observers as a more concerted effort to dominate the lifestyle and entertainment sectors as well as digital and e-commerce.

Top artists will perform branded gigs with the aim of creating “a unique and intimate experience for the audience and the artist alike” in venues Read full story ›

Source: The Drum