By Mel Edwards

Everyone loves an underdog, which is why I decided to support Leicester City as my second favourite in this year’s Premier League. Their winning the league is a perfect example of David beating Goliath. Truth be told, underdogs aren’t such a rare breed as popular belief would have us think. We see them finding their paths to victory more often than not, with the likes of the home cook who beats Gordon Ramsay, or the brand that’s punching above its weight by creating something remarkable. Look at Snapchat, which launched in 2011 to modest interest, but was able to achieve Read full story ›

Source: The Drum