How are retail marketers adapting to online consumer trends for Black Friday and the Christmas Holidays?
Black Friday (the fourth Friday of November) and Cyber Monday (the first Monday in December) are now witnessing a major shift in spending patterns, with the Adobe Digital Index predicting that $2.6bn – an increase of 15 per cent – will be spent on Cyber Monday alone, with Black Friday growth up by 28 per cent to $2.48bn.
Overall, the retail holiday season in the US will once again aim to break online records for e-commerce spend at $72.41bn, a growth of 16.6 per cent in the last year, according to eMarketer while another prediction by Forrester Research for online Read full story ›
Source: The Drum
