By Ben Davis

Simon Sproule, Director of Global Marketing Communications, gave us the inside track at the Festival of Marketing.

Desirability by numbers

Aston Martin makes 7,000 cars a year, which is equivalent to Ferrari and enough to meet or nearly meet demand. There’s only one robot in the Aston factory (called James Bonder) and the company is still independent.

In the manufacturer’s 102-year history, it has made 80,000 cars, and 95% of these still exist.

Ultra-exclusive volumes are used for ‘halo’ products, such as the Aston Martin Vulcan.

The differences between the luxury market and the mass market

Sproule set out the differences between Aston Martin and Read full story ›

Source: Marketing Week