How brands and agencies can create a culture of innovation at scale
By Ben Little
All big organisations are wrestling with how to keep up – let alone keep ahead – of the unprecedented scale of change that technology and consumer demand is impacting on their businesses.
It’s not just agencies that are wrestling with how to ensure that their business processes and their employees are set up and empowered to deal with the constant need for evolution. Our clients are too – and it was interesting to hear that perhaps one of the biggest global corporations of them all – PepsiCo with its $62 billion market cap – is working hard to embrace the changing Read full story ›
Source: The Drum




