How brands can capitalise on the addressable TV revolution
Change is coming to TV. In the next five years TV advertising will change more than it has in the last 50. This transformation will not be the death of TV, but its rebirth in a range of new and wondrous forms, bringing with it new opportunities for advertisers outside of live TV programming.
This global change is being driven by trends such as cord-cutting and time-shifted viewing and the UK is leading the transformation.
The UK is the principal adopter of time-shifted viewing in Europe. More than 8.3m households subscribe to at least one SVOD service, with Netflix – Read full story ›
Source: The Drum
