By Steve Hemsley

Having persuaded a potential customer to place a product in their shopping basket, it is frustrating for any marketer when that customer then abandons their order. Yet research from big data specialist Talend reveals that 40% of UK online shoppers desert their baskets at least half the time before completing a purchase.

To reduce this percentage, and increase the number who convert from intent to purchase, marketers need to know why someone would leave so close to completing a sale. The reason is not always straightforward. People fail credit checks, cannot find what they want, suffer technical problems with the website Read full story ›

Source: Marketing Week