By Ayesha Salim

Putting customers’ needs before a brand’s self-interest is not an easy thing to do. But brands that do not address customer feedback and shift business strategies accordingly are missing an opportunity, according to Michele Silvestri, EVP and chief design director at GTB.

In the fifth episode of Oath’s brand love series, Silvestri talks about the importance of listening to customers and using those insights to create positive change.

“[In order] to provide a better service or better utility, the [feedback loop] is critical. [It’s about] taking the data and information that is coming in and using that to evolve Read full story ›

Source: The Drum