By John McCarthy

Stop the presses.

It’s #InternationalMensDay (in addition to #WorldToiletDay).

Few brands touched the top trending hashtag today with it failing to replicate the spectacle and scale of International Women’s Day in March.

However, some brave social media managers slugged away looking to bring light to male-orientated issues – or products.

Paddy Power

It’s #InternationalMensDay. Just like every other bloody day. Amirite, sisters? #Amirite pic.twitter.com/ThrI2M8U2s

— Paddy Power (@paddypower) November 19, 2015

Channel 4

#InternationalMensDay is the same day as #WorldToiletDay. Coincidence?

— Channel 4 (@Channel4) <a target=_blank href="https://twitter.com/Channel4/status/667275128582119424" Read full story ›

Source: The Drum