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How brands forced smiles (and transactions) for #BlueMonday on social media

on Jan 18, 2016 | 0 comments

By John McCarthy

It’s Blue Monday, supposedly the ‘most depressing day of the year’.

In fact, what started as a marketing concoction by a holiday company has now been adopted by many other brands promising to help you beat the winter blues.

Before we start, let’s leave this here.

Today is Blue Monday, the most depressing day of the year. Thankfully, it isn’t real and was just invented by someone in marketing.

— innocent drinks (@innocent) January 18, 2016

Now things get real, here are the tweets that won the day,

Virgin Holidays surprised customers with puppies, hand-warmers and other prize giveaways in Read full story ›

Source: The Drum