How brands reacted to the GBBO final: Innocent Drinks, Surrey Police, Stork, Samsung and more
With over 13.3m people watching the final of Great British Bake Off last night (8 October) and a whopping 53,573 tweets sent with the hashtag #GBBOfinal in the past 24 hours, it is no wonder brands decided to take to Twitter during the bakery show.
Ahead of the final, just under one million tweets were sent about this series, while 5,100 mentions were made using the words ‘soggy bottom’, research from MHP Communications found.
Following the final, a the company revealed that there were a total of 1,174,300 mentions of the Great British Bake Off on Twitter over the 2014 series, Read full story ›
Source: The Drum
