How brands shot first on social media for Star Wars' #MaytheFourth
On Wednesday, social media users celebrated the hallowed 4 May, otherwise known as May the Fourth, a play on the saga’s famous ‘may the force be with you’ line, and a day forced upon us by Disney’s Star Wars.
The force (or fourth) was indeed with some brands as they looked to piggyback the event like a hunched over little Yoda on Luke’s back (see: Empire Strikes Back, Dagobah system, act two, training montage).
With these seemingly oddly celebrative days becoming more and more frequent for social media users (take note Ed Balls Day), savvy marketers now find themselves having Read full story ›
Source: The Drum
