By Janet Higdon

Star Wars Episode VII The Force Awakens is arguably the biggest pop culture event of the year. And it seems as if every brand wants their share of the Force. It’s kind of an easy assignment, right? You can do pretty much anything and people will pay attention because it’s Star Wars.

Well, yes and no. Because it’s Star Wars, everything has already been said. Everything has already been done. It’s tough to stand out. It’s even tougher to make great Star Wars work for your brand that actually has something to do with your brand.

When thinking about Star Wars Read full story ›

Source: The Drum