By John McCarthy

To bring in the Chinese New year, brands, companies and public figures utilised social media brands to share a vast range of celebratory content.

The century’s old festival, which is a national holiday in China, Hong Kong, Macau, Vietnam, Malaysia and many other nations, was welcomed in by brands on Twitter.

Many firms uploaded real-time content hoping to win the day and attract the highest volume of engagement – below is some of the best.

First up is British Airways

Happy #ChineseNewYear! Wherever you’re celebrating, best wishes from us all at British Airways! pic.twitter.com/tH3GAJy6W7

— British Airways (@British_Airways) Read full story ›

Source: The Drum