By John McCarthy

It is May the 4th again, a date synonymous with the Star Wars franchise on the merely coincidental fact it sounds like May the Force (be with you) – a cornerstone quote upon which the series is anchored upon.

As a result, the Disney marketing powerhouse has cranked into full gear to offer the series – and its sponsors – full exposure in the run up to the launch of Star Wars: The Last Jedi in mid-December by celebrating a completely fabricated day.

With The Force Awakens and Rogue One already proving that the series has a Read full story ›

Source: The Drum