By Leonie Roderick

The soft drinks manufacturer released its sustainable business report today (18 December), showcasing the changes the company has made over the last year in a bid to encourage consumers to lead healthier and more active lives.

In 2015, Britvic made a reduction of 5.8% on the average number of calories per serving across the business’s entire portfolio, achieving an average calorie count per 250ml of 35.4. In July, it also axed its classic Robinsons squash in favour of sugar-free formulas.

Becoming an inspiration for others

According to Britvic’s senior sustainability manager Alison Rothnie, the business has showed its commitment to taking Read full story ›

Source: Marketing Week