How broadcast deals and kit sponsorships are determining success in football more than performances
Despite the prolonged period of under whelming performances on the pitch, Manchester United‘s marketing and sponsorship activities have helped ensure that the club leads the way in the fiercely competitive brand value rankings.
Brand valuation and strategy consultancy Brand Finance has revealed that the Premier League outfit have once again finished top of its brand valuation table.
The results have been calculated by combining brand strength with revenue data across three major streams; commercial, broadcasting and match day.
The annual Brand Finance Football 50 results show Manchester United as having a brand worth of £793m while Champions League winners Real Read full story ›
Source: The Drum
