How Camelot is making the most of the ‘excitement and buzz’ around the biggest ever Lotto jackpot
By Sarah Vizard
Sally Cowdrey, Camelot’s consumer and retail director, told Marketing Week that excitement is peaking among the public. Camelot expects to sell 400 tickets a second in the last hour before sales close on Saturday, double the number it sold on Wednesday (6 January) when the prize money was £50.4m.
Camelot has already said someone will win the prize on Saturday, with tickets that can match five numbers and the bonus ball getting a share of the money if no-one matches all six numbers.
Cowdrey admits the Read full story ›
Source: Marketing Week
