By Benjamin Lichtman

It isn’t very often that the release of a calendar generates excitement and buzz. Most people would be unable to name an annual calendar off-hand. One of the world’s most famous is the Pirelli calendar, published by the eponymous tire company. Another Milan-based company (Milan must be the calendar world capital) is Campari, the iconic Italian liqueur, which just released its own annual calendar.

The Campari brand is a staple in both Italy and around the world. For those who have traveled to Italy, you likely saw it in store windows across the country, in their seemingly nondescript, yet Read full story ›

Source: The Drum