How can we as an industry convince schoolchildren to consider a career in advertising?
By Tim Lefroy
I’ve done plenty of public speaking in my time – and my audience these days tends to be a pretty senior bunch of marketers, agency bosses and media owners.
But no number of leadership summits prepares you for the piercing stare of 60 high school eyeballs on a September Monday – the toughest audience I’ve faced in a very long time.
So how did I get there?
Last April, the Advertising Association began to recruit over 100 leaders from our industries to get behind Speakers for Schools – Robert Peston’s charity that puts leading figures from business, politics and academia into state schools Read full story ›
Source: The Drum




