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How can we as an industry convince schoolchildren to consider a career in advertising?

on Oct 6, 2015 | 0 comments

By Tim Lefroy

I’ve done plenty of public speaking in my time – and my audience these days tends to be a pretty senior bunch of marketers, agency bosses and media owners.

But no number of leadership summits prepares you for the piercing stare of 60 high school eyeballs on a September Monday – the toughest audience I’ve faced in a very long time.

So how did I get there?

Last April, the Advertising Association began to recruit over 100 leaders from our industries to get behind Speakers for Schools – Robert Peston’s charity that puts leading figures from business, politics and academia into state schools Read full story ›

Source: The Drum