How can women's football attract brand sponsors to keep the ball rolling
By Ken Parnham
“The game of football is quite unsuitable for females and ought not to be encouraged,” said the FA, when it banned women from playing on FA-affiliated pitches in 1921. Another 76 years passed before women were allowed to play professionally again in England.
Now, driven by #WePlayStrong, UEFA’s first pan-European campaign for women’s football, the 2017 Women’s Championship, is proving to be another major turning point for the sport.
Channel 4 is currently showcasing the tournament for the first time and bolstering its coverage with tactics that echo its “We’re the Superhumans” campaign for The Paralympic Games. Interest Read full story ›
Source: The Drum




