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How can women's football attract brand sponsors to keep the ball rolling

on Aug 4, 2017 | 0 comments

By Ken Parnham

“The game of football is quite unsuitable for females and ought not to be encouraged,” said the FA, when it banned women from playing on FA-affiliated pitches in 1921. Another 76 years passed before women were allowed to play professionally again in England.

Now, driven by #WePlayStrong, UEFA’s first pan-European campaign for women’s football, the 2017 Women’s Championship, is proving to be another major turning point for the sport.

Channel 4 is currently showcasing the tournament for the first time and bolstering its coverage with tactics that echo its “We’re the Superhumans” campaign for The Paralympic Games. Interest Read full story ›

Source: The Drum