By Adam Flomenbaum

Earlier this week, John Koblin of The New York Times wrote about the surprising success of NBC’s ‘This is Us.’ Network executives have attributed some of the show’s December success to a “Thanksgiving bump”: The two episodes that were broadcast after the holiday had a jump of more than a million viewers, according to Nielsen.”

Even just a few years ago, this scenario – steady week-over-week ratings increases – was unlikely. Networks were hesitant to “stack” episodes or seasons of shows, especially current shows, and service providers were not particularly focused on the potential of on demand. But networks, Read full story ›

Source: The Drum