By Patrick Gardner

Right now your agency is probably telling you that organic reach is over. The only way to reach people via Facebook and Twitter is to pay.

To be fair they may have a point. Brands that simply post rubbish in are deservedly being squeezed for cash.

But it isn’t all doom and gloom because great relevant, interesting content still cuts through. Data from Wisemetrics shows that the top 1 per cent of Facebook pages still reach 82 per cent of their fans. That’s because what they have to say is interesting.

That’s a long way from the apocalypse of 6 per cent Read full story ›

Source: The Drum