How Electric Jukebox is taking on the music streaming giants
Founder and CEO Rob Lewis told a press conference this morning (14 October) that the complexity of services today means that “streaming isn’t working”, claiming that take-up currently stands at just 8% of consumers.
The system, which will be available ahead of Christmas, plugs directly into a Wi-Fi-connected TV and is controlled via a wireless remote that doubles as a microphone, allowing users to select music by speaking into the device.
A 12-month subscription fee is effectively imbedded into the £179 device cost. After a year users can continue to access some aspects of the service for free and for a yearly Read full story ›
Source: Marketing Week
