By Adam Flomenbaum

When it comes to video advertising, programmatic means more personalization. The addressable pool continues to expand, and marketers are seeking easy ways to capitalize.

One company helping marketers do this is Eyeview. The New York City-based company works with major CPG and auto brands, enabling them to create multiple iterations of ad creative (showing a red vs. black car, for example) for programmatic buying. The company’s VideoIQ® platform leverages consumer, brand and retail data to programmatically deliver 1-to-1 personalized video.

In October, Eyeview took a big step toward making the buying easier for its clients, partnering with WideOrbit, the leading programmatic SSP Read full story ›

Source: The Drum