How Facebook ‘reactions’ could improve social media advertising
By Sarah Vizard
Dubbed ‘reactions’, the features works much like the ‘like’ button, allowing users to give feedback on a post. Currently being tested in Spain and Ireland ahead of a wider roll out, it will allow users to express emotions labelled ‘love’, ‘haha’, yay’, ‘wow’, ‘sad’ and ‘angry’ via emojis that appear when people hold the like button.
There will be counts for each emoji at the bottom of a post.
Facebook CEO Mark Zuckerberg confirmed last month that Facebook was working on a way of expressing other emotions, such as empathy, without turning the social network into a mire of negative reactions towards Read full story ›
Source: Marketing Week




