By Seb Joseph

‘Brand journalism’ may seem like an oxymoron but Forbes believes its readers want more and is quickening efforts to show brands that they can’t have a winning content strategy without journalism.

Rather than spend big on an internal team to do this for marketers, the publisher is simply connecting them with its most influential experts. Should an advertiser want to align its product to cloud computing or financial planning for example, Forbes will broker relationships with its best journalists, bloggers and academics in those fields instead of just paying them to peddle products. It’s the media owner’s push into influencer marketing Read full story ›

Source: The Drum