By Sarah Vizard

The new project, called accelerated mobile pages or AMP, aims to improve the speed at which pages load on the mobile web when users click a link on, for example, Google News, Twitter or Pinterest. It mimics the quick loading elements of services such as Facebook’s Instant Article of Snapchat’s Discover but rather than hosting the content it relies on specially cached links.

The technology is currently in the very early stages, with only a preview version available. However a Google News example of what the full product might look like shows a carousel of content that users can scroll through Read full story ›

Source: Marketing Week