By Ben Davis

Sam will be speaking at the Festival of Marketing in November about the brand’s progress in multichannel markets.

Alongside Sam’s thoughts on publishing and records, we’ve included some of Guinness World Records’ most shared video content, so you can relive those days of leafing through the annual as a child. Enjoy!

Please briefly describe your role at Guinness World Records

In my role as Senior Vice President for Global Brand Strategy, I’m continually looking for opportunities to strengthen and diversify our brand, as well as exploring new global partnerships, seeking innovation in our digital offering, and maintaining our role as the global Read full story ›

Source: Marketing Week