How Gumtree is addressing online fraud and ad blocking to become the biggest website in the UK
Classifieds website Gumtree wants be known as Britain’s biggest digital brand, revealing an ambitious plan to become the go-to site for every internet-using adult in the UK. Currently, it courts 15 million users every month (representing around a third of adults in the UK) but to reach its goal it faces significant challenges, namely in convincing people it’s a safe place to transact, as well how to generate revenue as the threat of ad blocking looms large.
In what has been the most substantial update to the brand since it was founded in 2000, Gumtree has overhauled its website and mobile Read full story ›
Source: The Drum
