How Havana Club hopes to ‘re-establish integrity’ in the brand
Havana Club is hoping that a newly implemented brand vision and updated packaging for its core product Havana Club 7, will help to “re-establish integrity and balance” in the rum brand.
The Pernod Ricard-owned drink wanted to focus more on its Cuban roots and approached Pearlfisher to create a brand vision, architecture and design aesthetic, which first focuses on Havana Club 7.
The agency wanted to bring a sense of authenticity to Havana Club and following a trip to Havana itself worked with Cuban artists to better understand the different visual cues of the vibrant culture of the city. Pearlfisher then rooted Read full story ›
Source: The Drum
