By Jennifer Faull

Hummus Bros, an independent fast food chain, has introduced a click and collect mobile app, it hopes will appease queue haters and set it on personilisation path through the customer data it captures.

In partnership with mobile payment platform Judo, the chain deployed the app last week across its four London branches in a bid to bust queues by allowing people to make an order via their mobile devices and collect in-store.

Speaking to The Drum, co-founder Christian Mouysset said since the company in 2003 it has built up a loyal customer base whilst also attracting large numbers of first time customers Read full story ›

Source: The Drum